Any values?

So BBH's new piece of film for Johnnie Walker features Robert Carlisle, er, walking, around the Scottish highlands.

I've not seen the film, but I'm assuming Robert picks up the pace a bit when he gets anywhere near the original Johnnie Walker distillery in Kilmarnock.  

Diageo, who own the brand, are in the process of closing down the distillery and ending Johnnie Walker's 190 year relationship with the town, with the loss of 700 jobs.  

Despite a £1.4 billion profit last year.

Now I know this isn't against the law, but I also know, that on the wall of a marketing department far, far away from Kilmarnock, is a Johnnie Walker brand pyramid/circle/dodecahedron, and I'll bet you a scotch that one of the words at the top of it is: "Authentic".

Rich